Ruth NY
Ruth NY - Brand Launch
Ruth NY is a fun fine jewelry company that is made to order by hand. The goal here was to creatively launch the brand into the world in a fun and cohesive way. Complete with a unique photoshoot, we took these assets and translated them across, web, social and print. This photoshoot helped grow their followers on Instagram to 10k!
Website & Instagram
Role → art direction
Collaborators → founder&director: Ali Ruth, photography: Audrey Melton, set design: Chelsea Finkel
↓ Photoshoot assets
↓ Wheat-paste posters in New York City
↓ Social ads
↓ Website redsign
↓ Postcard for gifting
