e.l.f. spec work
e.l.f. - spec work
I developed a spec work campaign for e.l.f.’s Soft Glam Skin Concealer centered on the idea of "soft launching" your skin this cuffing season. The campaign highlights how the hydrating formula—powered by hyaluronic acid and 1% hibiscus complex—glides on seamlessly for a weightless, satin finish. Designed to build effortless, natural confidence, the product delivers medium buildable coverage without any "dry drama." The narrative connects the excitement of sharing a new relationship with the satisfaction of showing off glowing, flawless skin on your own terms. Ultimately, it positioning the concealer as the ultimate beauty reveal made to spark subtle curiosity and flooded DMs.
Full presentation → linked HERE
