Meta campaigns

Below are several Meta campaigns for the Small Businesses Marketing team. Our goal is to educate and inspire small businesses to get discovered by new customers online. Throughout my time here, I have worked on a variety of projects. Below I selected a few that show the breath of what I’ve been able to work on. If there is specific work you are looking to see, chances are I have examples, so just reach out and I can provide relevant samples.

Meta Specialist rebrand

The Meta Specialist Rebrand was the launch of three new specialists into the Meta Specialist ecosystem. Creative Pro, Measurement Pro and Technical Pro’s were all added to encompass all of the customers needs. We came up with a creative world for each, and outlined their stills each in an engaging and unique way. There were landing pages for each, video ads, static ads, carousel ads, and emails.
Landing page here
Role → art direction, visual design
Collaborators → creative director: Linlin Yang, art director/visual designer: Jess Leung, animator: Human After All Agency

↓ Carousel ads (localized versions available upon request)

↓ Meta Pro Team landing page and individual Pro pages

↓ Video ads for each Pro (localized versions available upon request)

↓ AB Tested emails: Photography driven (left) vs. Pro driven (right) & all email signatures are dynamnic

↓ Custom and localized headshots for each region

↓ Photoshoot assets that were directed and shot for this campaign

↓ B-roll footage that was directed and shot for this campaign

Small Business Performance page

This first campaign was a the new and improved small business performance page. Here we built a performance page tailored for eligible small business audiences, aiming to enhance awareness of Meta's enhanced performance offerings. The goal is to have the performance hub showcase the most relevant resources from Meta utilizing the latest performance solutions framework. Eye catching visuals were made to draw the customers in and hold them with animations that communicated the message throughout the page.
Role → art direction, visual design
Collaborators → creative director: Austin Roach, animator: Calvin Finger

Creative AB Test campaign

For a Creative AB Test campaign, we had 3 ads run along side one another. One was a UGC video (featuring me), the other were single GIF posts.

Let’s Talk Numbers campaign

This campaign was called Let’s Talk Numbers, where we built out a landing page, demo video, emails and ads. Here, we wanted to show them the tools they can leverage within Ads Manager to create custom reports.

Native Reels Adoption campaign

Another campaign was around native reels adoption. Here, we wanted to show advertisers ways to use Reels by providing tools, inspiration, and best practices. We created a PDF for them to download with tips and tricks. Then also a 3 part email series and a landing page.