Performance 5 is one of the most comprehensive global campaigns Meta has ever created to empower small businesses across their entire customer journey. The Performance 5 campaign takes a full-funnel approach, helping drive awareness, education and action. This campaign reached 450K+ users and positively impacted $760MM in Meta revenue.

Role → art direction, ideation & campaign design, web design, video art direction

Collaborators → design lead: Austin Roach, sr motion designer: John LaPrime, copy: Brittany Simons, design: Maria Montgomery & Dan Bacchetta, ui/ux design: Ian Farrell, web development: Gerard Cabarse

Main landing page: here

Featured in Adweek: here