Le Kool: Brand Book

I art directed and designed a comprehensive brand identity refresh for Le Kool to help them connect with a younger, more sophisticated audience. To elevate the overall brand experience, I modernized their visual system by updating the typography, color palette, photography style, and core design materials. As the sole creative lead on the project, I established a refined, contemporary aesthetic that honors the brand's roots while expanding its appeal to next-generation consumers. Every touchpoint, from digital assets to printed collateral, was thoughtfully crafted to communicate elegance and modern relevance. The resulting visual language positions Le Kool as an effortlessly stylish cultural mainstay for a new era.

On top of this, I also help design print assets for their in-person events, along with assets for social media on an on-going basis.

Role → art direction

↓ Brand book

↓ Print assets